About Michael

Michael Hiner (MSWW)

Managing Director, Asset Protection Specialist 

Mike Hiner CEmap CErerSpecialisms: Estate Planning

Having worked in financial services for over a two decade as a Mortgage and Protection Advisor, in 2007 I took the decision to become self-employed and make my own destiny in the world of mortgages. After a spell as a broker for a local company, I decided to branch out and set up a limited company specialising in mortgages.

After a successful few years in the mortgage market, it became apparent to me that people spent so long saving for their long-awaited homes and the majority protected these with life assurance against death or critical illness but the conversation ended more or less at that point. This didn't sit comfortably with me and I wanted to ensure people's homes, life savings, and chattels were fully protected for future generations to come.

Having spent many years saving for a home, decorating it, lovingly filling it with furniture and items of their choice, potentially welcoming a family, and saving towards the golden years of retirement, it became apparent to me that not enough was being done by myself or other advisers to protect this wealth, however big or small for the futures generations to come.

In 2012 I started offering Estate Planning services and Will writing services through my association with CTT Group, to provide expertise on estate planning. CTT Group were my chosen association as they are regarded as the industry leader in Estate Planning and Asset Protection as well as being a trust corporation.

They are an established company encompassing all the attributes I hold as an adviser. 

Having now worked with CTT Group for over a decade I have built an established and highly regarded business providing expert advice/recommendations to clients supporting their future plans for generations to come in all areas of estate planning and Asset Protection.

I also speak about estate planning and assets protection strategies on the (PIN) Property Investor Network Circuit and have spoken at several other events including the Ultimate Investor Conference.  I also have a very large following on social media, especially TikTok and Facebook where I am known as the @theassetprotectionguy which is the social face of the business. @theassetprotectionguy

Contact me today for an initial Zoom call about your estate planning. London, Wiltshire, and the home counties are the main areas where we work but can work with clients all over the UK including Scotland and Northern Ireland, so please do get in touch.


Please click the link below to watch this recent episode of the Business Success Show where I was interviewed by Mac Attram on all things Estate Planning and Asset Protection.  

Strategic Wills Process

The initial Zoom call gives an opportunity to discuss your situation and your objectives.  It also allows us to see how we can best help you.

The discovery meeting is all about you.  We will take the time to listen to your personal, family, and business situations to get a better understanding of your specific estate planning requirements.  We will ask you questions to better understand what is really important to you, as well as fully understanding the legacy you wish to leave. 

Finally, we will explain the services of Strategic Asset Protection and show you how we can help you and what the next steps will be. 

Please get in touch with our estate planners now to arrange an initial call.

Following your Discovery Meeting, we will prepare your recommendation report which sets out our recommendations, scope of work, timescales, and the legal fees you will pay for our services. 

Once we have your agreement, we will put your plans into motion for you. We take care of all of the administration and keep you updated regularly throughout the document drafting process. Order summaries of your estate planning will be sent to you for your review and once you have approved, the final documentation will be prepared, reviewed, and legally approved. We will then be in contact to arrange the Signing Meeting and provide further guidance.

So that legal documents are valid they need to be signed and dated correctly.  At the signing meeting you will need two independent witnesses present to witness the signing of the wills and once signed to documents will be legally effective. 

After the signing, we will provide an execution statement giving the full names and addresses of the witnesses as proof that the wills were executed correctly and legally.

Once all the documents have been signed they will be professionally stored for safekeeping.  Storage certificates will be provided to ensure everyone is clear about where the documents are stored.

Once the process has been completed it is very important that the documents are updated as events happen.  Regular reviews are important to make sure the planning stays up to date.  We will communicate with you from time to time to ensure your planning is up to date.


Its always nice to be complimented for the work we do. Please read some of our reviews to get a real opinion of what our clients think of our service.

I would highly recommend Mike for all your estate planning needs. Mike made what felt initially like a very daunting, complex task very straightforward and easy. Mike was able to explain everything to us in very simple terms and he really took the time to understand both our financial and personal c…

Kate Llewellyn

Mike has been absolutely amazing! He has made the whole process so simple - we most certainly would have been lost without him. Mike is very knowledgeable, patient, and efficient. Highly recommend his services. Thank you, Mike

Millika Stewart

Strategic Wills very professionally helped me get my estate in order. They provided expert advice and guidance during every step of the process.

Mark Leadbeater

Mike was very helpful in preparing our wills and power of attorney. He explained everything very clearly that was easy to understand. I would highly recommend Mike.

Mr Turner

Excellent professional service. Mike carefully analysed our needs and tailored a great product to secure our financial future and legacy - highly recommend

Linda Attram
Founder of Mothers in Business

Mike is very friendly, easy to talk to and professional. As an Independent Financial Adviser, I am happy to refer my clients to Mike for Will writing and estate planning services, as Mike is very knowledgeable in this area.

Charlotte Owens
Grosvenor Consultancy Ltd

I recently decided to set up my Will and following on from looking at a hand full of providers, I decided to use Strategic Wills, Mike Hiner picking up with this. The process was simple, quick and totally pain free! Mike is brilliant, really helpful, professional and made everything so easy (he&rsqu…

Mr Warhurst

Mike is brilliant ! he has dealt not only with my estate planning but with my parents. Really happy with the service.

Mr Lewin

I would like to say that when I tackled the area of asset protection and wills, I was not sure what to expect as it’s not an area we are all comfortable with, no need to worry as Mike took care of everything, I found Mike to be attentive, caring, informative, professional and likeable with gre…

Tony Plum

Mike is a very genuine person..he made us feel at ease and very comfortable talking about very personal things and dealing with a difficult family situation. He went out of his way to help an elderly relative who could not visit his office. Excellent service. Would recommend.

Mrs Thomas
Alpha Legal
Society of Will Writers
Zumo Health

Strategic Asset Protection works in Association with CTT Group Ltd whose 4 of 5 directors are full STEP members.

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